This was an interesting video clip on how an individual design challenge using marshmallow can show the importance of the thinking processes required for quick collaboration. There were four teams challenged to develop a free standing structure with a marshmallow on top. The material included 26 spaghetti noodles, 1 yard of tape, 1 yard of string, and 1 marshmallow.
The task was to build the tallest, free standing structure with the marshmallow on top.
Although it may seem simple, it is actually hard to conduct quick collaboration to solve problems amongst a team. In this particular challenge, the groups were very diverse – those from graduate schools, lawyers, CEOs, Architects/Engineers, and Kindergartens.
It was interesting to see the results as the children from Kindergarten actually did better than most. The reason was that they did so well was that their thinking was not cluttered by self perceived, nor outside obstacles and their un-tampered minds were open to think naturally from a prototyping perspective; making them the highest success group during first challenge. Basically, they did not have hidden assumptions cluttering their thinking. Also, they were successful because their approach was an iterative prototyping method in how they were designing to the requirements.
Tom explained his theory - the other functional categories have been trained to go for the very best and then deal with crisis; basically do lots of planning then run out of time and put something together quickly. Mr. Wujec explained it as, when the “Ta Da’s become the Uh Oh’s”.
One thing that was also mentioned that adding a person to the team that understands the processes and can facilitate will make the outcome more successful. Mr. Wujec used an example of adding an executive assistant to the team and it caused the results to be more positive. He explained the reasoning is that a person who understands the processes and who can facilitate will add value to the success.
What typically happens is that when faced with a requirement for a quick collaboration there is so much time trying to orient one another to the group, trying to layout the plan, that the time runs out and the product gets put together haphazardly. There tends to be so many distractions at first with the thought processes.
This particular challenge provided insight to the importance of identifying hidden assumptions, sharing experiences and common goals. This group collaboration challenge is also an example of how prototyping is essential in that it allows for an iterative process and provides time to fix things along the way. Tom also mentioned that high stakes will tend to have strong impacts. In addition, the having specialized skills along with the facilitating skills are essential to derive success. So, in reality the value of prototyping is: Incentives + High Skills (both Specialized and Facilitating) = SUCCESS!
Design is a truly a contact sport in that it demands that we bring all of our senses to the task -- all of our senses to the tasks, applying the best of thinking and feelings, and our doing -- with some prototyping which can give us a “Ta Dah” instead of an “Uh Oh” moment as stated by Tom Wujec.
I think also that children are very quizative at that age. Their minds are full of creativity, curiosity and they get excited over small successes. They also do not realize pressure like adults; therefore can think differently when given a task.
In your view, why do CEOs with an executive assistant perform better than a group of CEOs alone?
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