A521.5.4_RB_Aligning Values_Wathen_Sandra
There are three basic components of an ethical community. They are: (1) trust; (2) loyalty; (3) solidarity. Trust in which general expectation among the group that they will have ethical behavior toward them. And then there is loyalty, in which individuals assume their obligation by not breaking trust and also taking the responsibility of what comes with that trust. Solidarity, is being able to put others interests above yours.
It is important for leaders to think about their values before they use them for a tool for storytelling. In years past, the focus for companies was more from a financial perspective which meant capitalizing on shareholder values rather than corporate values such as the ethical community. Since we are now entering into a whole new way of thinking since there is a shift of “customer capitalism” which means a company is to serve its clients. If a company can realize this then the benefits from a shareholder perspective will come by default; success from a different approach. This comes from the simple methodology that when people become connected with the values of the organization, they will devote themselves to the goals of the company.
This is not something that happens overnight, it takes corporate planning to strategize on changing company values. Transmitting and aligning values are challenging. They need to be established through action, which means that leaders must be consistent and also hold the same level of standards by “walking the talk”; backed up by management. Stories cannot just be told, they must have actions that back the stories. When people see that the actions are aligned with the story, they will be more likely to incorporate those values into their work life balance of values.
As far as the company that I currently work for, they show a level of trust; a sense of loyalty; and some forms of solidarity. However, after reading this text and having some time to assess, I don’t feel that the company I work for rates extremely high on any of the three values. I think the biggest thing is that you really don’t see it being conducted/implemented by management, nor leadership.
When I first started with this company it was quite small and it seemed as though, now that I reflect back, that there was much more focus on ethical values then. But now that the company has grown significantly over the last couple years, it seems that they have lost much of that and have focused more on stocks and revenues. Maybe part of the problem is that the company has grown too quickly and they don’t have the right people in the right positions within the company. I hear the rumblings from the workforce and recently have felt a sense of loss of company trust and loyalty. As far as solidarity, they put corporate values first. So, in essence, the company is really going backwards from a values perspective – even though they seem to be moving forward from a “big” business perspective. Based on my readings, that might be good at first, but it may come back to bite them in the end.
I am not sure how much I personally can do to regain those values unless I were to be accepted in a leadership position and even then that would require a battle with corporate. It may be that I may have to pursue another position with a different company that instills those values. I also don’t think that I am alone with how the company is currently viewed from an ethical value perspective; so there may be more that will follow.