A521.1.4.RB_Stories in Your Org_Wathen_Sandra
Describe a common story in your organization and discuss its implications on the organization. Does this story promote the goals and ideals of the organization? Does it help describe "who we are and what we stand for?" What is the story's impact on the culture of the organization?
There are times the “common story” is often confusing. I work for a Company that is moving from a small business to a large company. When I first started with the Company it was small, quaint, and was very people oriented. Leadership was very concerned about the workforce and building employee incentives. Leadership would provide presentations that were encouraging for the workforce. As the Company has grown over the past four years, many leadership goals have changed significantly as well. Now that the Company has become more competitive due to the changing dynamics, leaderships has focused concentration on new business and winning contract solicitations.
So now what this has done is created a sudden shift in that the only way to get a bonus is to successfully be a proposal capture manager for new business; whereas in the past, if you were a high-performer on your direct projects, you were recognized for the accomplished achievements. Another problem with this shift is that there are limited opportunities to being a capture manager on the corporate side. Not only is there limited opportunities, but it also requires a special knowledge and skill which only the high level managers possess. Therefore, those that are receiving bonuses over and over again are those that hold those unique attributes.
The Company has changed their story from its original theme. Although leadership continues to promote the theme from years past, the workforce is starting to see a different side. Now, when leadership decides to provide a presentation or discuss employees’ salaries and bonuses, or even company incentives, it is obvious that the take away from the workforce is negative. Unfortunately, there are beginning to be negative implications of the workforce culture due to this sudden shift on the Company’s newly found goals and objectives.
Although a Company must pursue accomplishing goals and objectives due to every changing dynamics, they should also find ways to keep their “story” within the scope of the ideals which promote workforce incentives and from which the original framework of the guiding principles for the organization evolved.
In essence, the Company is trying to portray that they still operate under their original story that was bought in by the workforce, yet are operating by a different story which is causing confusion to the employees. They need to work on gaining employee buy-in of the new story so that employees understand the changing shift in company goals and objectives otherwise they are going to be adversely impacted by employee dissatisfaction.
In summary, maintaining continuity of a story is extremely important. A story cannot stop once it has been accepted by the organization; especially the workforce. Once changes to the story occur, it is very important to ensure those story changes are reiterated to those that bought into the original story.